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Collabs

Meet Flau'jae Johnson

Meet Flau’jae Johnson—athlete, artist, and changemaker—joining e.l.f. to inspire the next generation to dream big and live without limits.

Collabs

Dr. Jenny Liu, e.l.f.’s Skincare Ambassador

Meet Dr. Jenny Liu, board certified dermatologist, who partnered with e.l.f. SKIN. She discussed why she loves e.l.f. SKIN skincare lines for all skin types.

Deep Dive

How to Use an Exfoliating Face Toner

Learn how to use exfoliating toners effectively. Discover the benefits, step-by-step application tips, and expert advice for achieving smoother-looking skin.

Tutorials

Orange Color Corrector: Expert Application Tips & Tricks

Transform your makeup routine with orange color corrector. Learn when to use it, how to apply it, and tips for achieving your best results.

Tutorials

Green Color Corrector Tips: How to Neutralize Redness

Discover how green color corrector can neutralize redness and achieve an even skin tone for all skin types. This step-by-step guide helps you become a pro!

Tutorials

What Does Blue Color Corrector Do? And How to Apply

Learn how to use blue color corrector to help neutralize orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.

Tutorials

Yellow Color Corrector: Ultimate Guide to Perfect Coverage

This complete guide includes everything you need to know about yellow color corrector. From choosing the right shade to application tips, we’ve delivered your ultimate beauty guide.

Tutorials

Dry Lips? Lip Facial You Can Do At Home

Treat your lips right with a DIY lip facial. We’ll show you how using a lip scrub, lip mask and lip balm. It’s as easy as that.

Deep Dive

Jelly Pop Makeup Collection

The Jelly Pop makeup collection is back! It features Jelly Pop Dew Primer, Jelly Pop Makeup Melting Cleansing Balm, Jelly Pop Lip Oil, and Jelly Pop Lip Mask.

Seasonal

Explore the Best Beauty Advent Calendars this 2025 Holiday

Unwrap the excitement with 2025's best beauty advent calendar. Whether for yourself or a loved one, these delightful calendars offer unparalleled cheer and charm.

What Does Blue Color Corrector Do? And How to Apply

Learn how to use blue color corrector to help neutralize orange tones and achieve flawless makeup. Step-by-step application tips for perfect coverage.

Deep Dive

How to Correctly Use a Hydrating Face Wash

Learn how to use hydrating facial cleansers effectively and seamlessly incorporate them into your daily skincare routine for visibly hydrated skin.

Deep Dive

7 Tips To Stop Your Skincare & Makeup Pilling

Learn why your skincare and makeup pills and tips on how to help prevent it. Read for pro tips on how to layer products correctly for smooth, flawless application.

Shade

Mastering Contour: How to Find Your Perfect Contour Shade

Learn how to choose the perfect contour shade for your skin tone with our expert guide to undertones and application techniques for natural-looking definition.

Shade

How to Find Your Skin Undertone: The Complete Guide

Finding your skin's undertone doesn't have to be complicated. Our step-by-step guide reveals simple methods to determine if you're warm, cool, or neutral toned

Tutorials

4 Steps to Perfect Glowing Skin

Achieve that glowy /dewy look in 4 easy steps using products with skin loving ingredients. It’s as easy as 1,2,3,4!

Deep Dive

Powder Highlighter Guide

Learn how to apply powder highlighter like a pro. From choosing the right shade to avoiding common mistakes—your complete guide to radiant, glowing skin.

Deep Dive

How to Pack Travel-Sized Makeup

Here’s your way one ticket to everything you need to pack for vacation when it comes to makeup! We’re giving you our best tips and tricks when it comes to packing beauty products while on vacation.

Deep Dive

Setting Spray Guide: What It Does & How to Use It

Discover the power of setting spray for long-lasting makeup. Learn about types, application techniques, and e.l.f.'s top setting sprays. Perfect your look today!

Deep Dive

How to Prevent Concealer Creasing: 5 Pro Makeup Tips

Learn expert tips to prevent concealer creasing and achieve flawless coverage. Discover common causes and proven techniques for crease-free makeup application.

Shade

The Ultimate Lip Liner Shade Guide & Tips

Discover your perfect lip liner match with e.l.f.'s complete guide. Learn shade selection tips, application techniques, and expert tricks for a flawless, long-lasting pout.

Deep Dive

How to Use Brightening Eye Cream for Dark Circles & Puffiness

Learn how to apply brightening eye cream to help reduce dark circles, depuff, and smooth lines. Get routine order, tips, ingredient benefits, and AM/PM advice.